The importance of relationships
I love to network. I never used to because I never got results from it in the past. I didn’t even like talking to people. Now that I have a business networking is imperative and I have come to understand it’s purpose.
Think about it, any time you purchase a service or a product, why do you choose to purchase it from any particular business? Chances are it’s because you’ve come to trust that establishment or someone you trust has recommended it. If your experience with a particular product or service doesn’t meet your expectations, chances are you will not buy from there again. And you will also likely tell others not to buy from there either. After all, you want to help those you have trustworthy relationships to avoid a costy and disappointing mistake.
Now if you have a business and you’re the one who’s selling a product or service, why would customers buy from you? You have to establish that trustworthy relationship first. Networking helps you to do this. You get to know people and what they’re about and what they need. This takes time. The reason why some people thing networking doesn’t work is because they expect to get business after their first encounter. Trust, like respect, has to be earned and this takes time.
Believe in your product or service, add value to others’ lives and businesses, and focus on building those strong, trustworthy relationships. Your business will benefit only after others have benefitted.









